A new eye-opening theory explores how advertising brings us a tiny bit closer to understanding the nature of reality.
Reality has an explanation problem. While it may seem like the most obvious thing in the world, the nature of reality is deceptively challenging to describe. Why is that? In Advertising and the Nature of Reality, author Jared A. Leshin directs a lens at that question and more using language that is clear and understandable. Weaving in current theories in cognitive science and philosophy, Leshin reveals a connection between how a brain works and how advertising works. Advertising is more than communication, more than an appeal to the senses. Ultimately, Leshin reframes advertising as an essential phenomenon that binds living things together, and a door to understanding why reality is the way that it is.