A new eye-opening theory explores how advertising brings us a tiny bit closer to understanding the nature of reality.
Reality isn’t the easiest thing to describe. It’s all around us, we use it every day, but look too closely at it and it gets pretty strange. Things that seem to be real turn out to be a product of our mind, and what we’re left with is confusing to understand. Philosophers and scientists have thrown their hats into the ring over the past few millennia trying to describe reality, but the answer still proves elusive. Advertising and the Nature of Reality introduces the premise of advertising to tackle this age-old problem. Advertising isn’t just something humans made up to sell stuff, but rather an essential phenomenon that binds living things together. It’s more than communication. It’s more than an appeal to the senses. Advertising is a door to understanding why reality is the way that it is.
My name is Jared Leshin, and you can look for the book to be published sometime in the year 2021. Please fill out the form to stay updated.